Describe the business and the audience.
Explain what you offer and who usually buys or inquires. Include the locations you serve if geography matters. For a medical practice, list the approved services and the person responsible for reviewing clinical content. For a creative studio, identify the kind of commissions you want the portfolio to attract.
Choose the main visitor action.
Decide what a successful visit should make possible: a qualified inquiry, an appointment request, a purchase, or a useful review of your work. Then describe what happens after that action. This helps distinguish a simple marketing website from a project that needs scheduling, payments, or a customer portal.
Explain the current problem.
Share your existing website and a few concrete examples. Perhaps mobile visitors cannot find the booking link, services are hard to compare, or the portfolio no longer represents the work you want. Specific problems help a studio evaluate a redesign more effectively than a request to make everything look modern.
Gather content and references.
Make a list of existing brand assets, photographs, project examples, and approved copy. Identify what can be reused and what needs to be created. Share two or three reference sites and explain the particular detail you respond to: pacing, navigation, typography, project presentation, or tone.
Be clear about budget and timing.
A budget range helps prioritize what can be built first. A launch date is more useful when you explain why it matters and when content will be ready. Mention outside dependencies such as a booking provider or a product launch. If you are still exploring, say so; the first conversation can help clarify the scope.
Agree on ownership and upkeep.
Think about who will update pages, review submissions, manage accounts, and maintain integrations after launch. Ask what is included in the project and what will require a separate agreement. A useful brief identifies these responsibilities early instead of treating launch as the end of the website’s life.
Turn the brief into a conversation.
BLKAPP’s short inquiry form asks for your name, email, and website goals. Your current site and investment range are optional, and an expandable brief lets you share more when you are ready. We review the request before discussing an appropriate scope and approach.